"Umbria is the most chic region of Italy" ... as Arbore says!!!

"Umbria is the most chic region of Italy" ... as Arbore says!!!


Renzo Arbore, an Italian icon of culture and music, confesses a love: "Umbria is the most chic region of Italy".

"There is no sea but its nature and cultur, e the beauty of landscapes, artworks, monuments, streets and villages will really surprise you.

Arbore reveals an anecdote that summarizes his vision of Umbria more than anything else: "Years ago I met one of the richest men in the world who told me to own a house in Palm Springs, another in Palm Beach, Others in Monte Carlo, then one in Honolulu, Acapulco and the list could go on for a long time ...
But at some point I asked him if he had some residences in Italy and he answered yes, in what he considered the most beautiful place in the world: Todi. "

Arbore tells us that Umbria is a magic and elegant place, which has an incredible appeal abroad,  though it deserves to be more known: "There are other Italian regions that have a long tradition of tourism and that abroad are considered places of worship such as Tuscany, but Umbria has nothing to envy and I would say that it is more chic, more elitist and I think that much more needs to be done to do it really know.
This land is a real jewelwry of Italy. "
 "I am very sorry that Italy, only a few years ago, ranked first among the most visited countries in the world, and now went down to ninth or twelfth after Spain and Greece. We should commit ourselves more and I am convinced that Umbria will definitely do so. Maybe thanks to jazz. "